{"id":4850,"date":"2025-02-06T14:11:29","date_gmt":"2025-02-06T14:11:29","guid":{"rendered":"https:\/\/bydi.vn\/?page_id=4850"},"modified":"2026-08-19T14:15:52","modified_gmt":"2026-08-19T14:15:52","slug":"about-us","status":"publish","type":"page","link":"https:\/\/bydi.vn\/vi\/about-us\/","title":{"rendered":"V\u1ec1 ch\u00fang t\u00f4i"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"4850\" class=\"elementor elementor-4850\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a83264d e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-parent\" data-id=\"a83264d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-31539db elementor-widget elementor-widget-html\" data-id=\"31539db\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<!-- BYDI \u2014 ABOUT \/ BRAND STORY -->\r\n<!-- Paste this entire block into one Elementor HTML widget. -->\r\n\r\n<section class=\"bydi-about\" aria-labelledby=\"bydi-about-title\">\r\n  <div class=\"bydi-about__frame\">\r\n\r\n    <header class=\"bydi-about__header\">\r\n      <p class=\"bydi-about__eyebrow\">ABOUT BYDI<\/p>\r\n      <h2 class=\"bydi-about__title\" id=\"bydi-about-title\">\r\n        Contemporary femininity, shaped with intention.\r\n      <\/h2>\r\n    <\/header>\r\n\r\n    <div class=\"bydi-about__layout\">\r\n      <figure class=\"bydi-about__visual\">\r\n        <img fetchpriority=\"high\"\r\n          src=\"https:\/\/bydi.vn\/wp-content\/uploads\/2026\/08\/Banner-web.jpg\"\r\n          width=\"1600\"\r\n          height=\"1200\"\r\n          alt=\"BYDI contemporary womenswear\"\r\n          loading=\"eager\"\r\n          decoding=\"async\"\r\n        >\r\n        <figcaption>BYDI \u2014 DESIGNED IN VIETNAM<\/figcaption>\r\n      <\/figure>\r\n\r\n      <div class=\"bydi-about__content\">\r\n        <div class=\"bydi-about__index\" aria-hidden=\"true\">01 \/ OUR STORY<\/div>\r\n\r\n        <div class=\"bydi-about__text\">\r\n          <p class=\"bydi-about__opening\">\r\n            BYDI creates womenswear for those who express themselves with clarity, confidence, and ease.\r\n          <\/p>\r\n\r\n          <p>\r\n            The brand begins with the woman herself\u2014not as a fixed ideal, but as a constantly evolving balance of softness and strength, instinct and intention.\r\n          <\/p>\r\n\r\n          <p>\r\n            Each BYDI piece is developed through proportion, texture, and movement. Clean lines are balanced with expressive forms, creating silhouettes that feel distinctive while remaining effortless to wear.\r\n          <\/p>\r\n\r\n          <p>\r\n            Rather than dressing for a single moment, BYDI builds a considered wardrobe around versatility and personal presence. Refined essentials and statement pieces are united by thoughtful details, precise construction, and a modern point of view.\r\n          <\/p>\r\n\r\n          <p>\r\n            Designed in Vietnam, every collection is made to become part of the woman who wears it\u2014moving naturally between occasions while allowing her identity to remain at the center.\r\n          <\/p>\r\n        <\/div>\r\n\r\n        <blockquote class=\"bydi-about__keyline\">\r\n          <span>Not made to define the woman.<\/span>\r\n          <span>Made to move with her.<\/span>\r\n        <\/blockquote>\r\n      <\/div>\r\n    <\/div>\r\n\r\n  <\/div>\r\n<\/section>\r\n\r\n<style>\r\n  .bydi-about,\r\n  .bydi-about * {\r\n    box-sizing: border-box !important;\r\n  }\r\n\r\n  .bydi-about {\r\n    --bydi-about-ink: #111111;\r\n    --bydi-about-muted: #606060;\r\n    --bydi-about-line: rgba(17, 17, 17, .18);\r\n    display: block !important;\r\n    width: 100% !important;\r\n    margin: 0 !important;\r\n    padding: clamp(64px, 8vw, 132px) clamp(12px, 2.2vw, 34px) !important;\r\n    overflow: hidden;\r\n    color: var(--bydi-about-ink) !important;\r\n    background: #ffffff !important;\r\n    font-family: \"Cabin\", Arial, sans-serif !important;\r\n    -webkit-font-smoothing: antialiased;\r\n    text-rendering: geometricPrecision;\r\n  }\r\n\r\n  .bydi-about__frame {\r\n    width: 100%;\r\n    max-width: 1500px;\r\n    margin: 0 auto !important;\r\n  }\r\n\r\n  .bydi-about__header {\r\n    display: grid;\r\n    grid-template-columns: minmax(160px, .52fr) minmax(420px, 1fr);\r\n    gap: clamp(40px, 7vw, 130px);\r\n    margin: 0 0 clamp(38px, 5vw, 78px) !important;\r\n    padding: 0 0 clamp(18px, 2vw, 28px) !important;\r\n    border-bottom: 1px solid var(--bydi-about-line);\r\n  }\r\n\r\n  .bydi-about__eyebrow,\r\n  .bydi-about__title {\r\n    margin: 0 !important;\r\n    padding: 0 !important;\r\n    color: var(--bydi-about-ink) !important;\r\n    font-family: inherit !important;\r\n    font-style: normal !important;\r\n    font-weight: 400 !important;\r\n    text-transform: uppercase !important;\r\n  }\r\n\r\n  .bydi-about__eyebrow {\r\n    align-self: end;\r\n    font-size: 10px !important;\r\n    line-height: 1.3 !important;\r\n    letter-spacing: .095em !important;\r\n  }\r\n\r\n  .bydi-about__title {\r\n    max-width: 680px;\r\n    font-size: clamp(23px, 2.45vw, 42px) !important;\r\n    line-height: 1.08 !important;\r\n    letter-spacing: -.018em !important;\r\n  }\r\n\r\n  .bydi-about__layout {\r\n    display: block;\r\n    width: 100%;\r\n  }\r\n\r\n  .bydi-about__visual {\r\n    position: relative;\r\n    min-width: 0;\r\n    margin: 0 !important;\r\n    padding: 0 !important;\r\n  }\r\n\r\n  .bydi-about__visual img {\r\n    display: block !important;\r\n    width: 100% !important;\r\n    height: auto !important;\r\n    min-height: 0;\r\n    max-height: none;\r\n    aspect-ratio: auto;\r\n    margin: 0 !important;\r\n    object-fit: contain !important;\r\n    border: 0 !important;\r\n    border-radius: 0 !important;\r\n  }\r\n\r\n  .bydi-about__visual figcaption {\r\n    margin: 10px 0 0 !important;\r\n    padding: 0 !important;\r\n    color: #777 !important;\r\n    font-family: inherit !important;\r\n    font-size: 9px !important;\r\n    font-style: normal !important;\r\n    font-weight: 400 !important;\r\n    line-height: 1.3 !important;\r\n    letter-spacing: .08em !important;\r\n    text-transform: uppercase !important;\r\n  }\r\n\r\n  .bydi-about__content {\r\n    display: grid;\r\n    grid-template-columns: minmax(150px, .42fr) minmax(500px, 1.58fr);\r\n    column-gap: clamp(46px, 5.5vw, 88px);\r\n    width: min(1240px, calc(100% - clamp(36px, 6vw, 96px)));\r\n    max-width: none;\r\n    margin: clamp(42px, 5.5vw, 84px) auto 0 !important;\r\n    padding: 0;\r\n  }\r\n\r\n  .bydi-about__index {\r\n    grid-column: 1;\r\n    grid-row: 1 \/ span 2;\r\n    margin: 2px 0 0 !important;\r\n    color: #888 !important;\r\n    font-family: inherit !important;\r\n    font-size: 9px !important;\r\n    font-weight: 400 !important;\r\n    line-height: 1.3 !important;\r\n    letter-spacing: .08em !important;\r\n  }\r\n\r\n  .bydi-about__text p {\r\n    margin: 0 0 clamp(17px, 1.8vw, 27px) !important;\r\n    padding: 0 !important;\r\n    color: var(--bydi-about-muted) !important;\r\n    font-family: inherit !important;\r\n    font-size: clamp(12px, .9vw, 14px) !important;\r\n    font-style: normal !important;\r\n    font-weight: 400 !important;\r\n    line-height: 1.72 !important;\r\n    letter-spacing: .003em !important;\r\n    text-transform: none !important;\r\n  }\r\n\r\n  .bydi-about__text {\r\n    grid-column: 2;\r\n    width: 100%;\r\n    max-width: 730px;\r\n  }\r\n\r\n  .bydi-about__text .bydi-about__opening {\r\n    max-width: 680px;\r\n    color: var(--bydi-about-ink) !important;\r\n    font-size: clamp(15px, 1.25vw, 19px) !important;\r\n    line-height: 1.48 !important;\r\n  }\r\n\r\n  .bydi-about__keyline {\r\n    grid-column: 2;\r\n    position: relative;\r\n    display: block;\r\n    margin: clamp(54px, 7vw, 102px) 0 0 !important;\r\n    padding: clamp(25px, 3vw, 40px) 0 0 !important;\r\n    border-top: 1px solid var(--bydi-about-ink);\r\n    color: var(--bydi-about-ink) !important;\r\n    font-family: inherit !important;\r\n    font-size: clamp(19px, 1.75vw, 29px) !important;\r\n    font-style: normal !important;\r\n    font-weight: 400 !important;\r\n    line-height: 1.32 !important;\r\n    letter-spacing: -.012em !important;\r\n  }\r\n\r\n  .bydi-about__keyline::before {\r\n    content: \"KEYLINE\";\r\n    position: absolute;\r\n    top: -18px;\r\n    left: 0;\r\n    color: #888 !important;\r\n    font-size: 8px !important;\r\n    line-height: 1 !important;\r\n    letter-spacing: .1em !important;\r\n  }\r\n\r\n  .bydi-about__keyline span {\r\n    display: block;\r\n  }\r\n\r\n  @media (max-width: 1024px) {\r\n    .bydi-about__header {\r\n      grid-template-columns: minmax(130px, .42fr) minmax(350px, 1fr);\r\n    }\r\n\r\n    .bydi-about__visual img {\r\n      min-height: 0;\r\n      aspect-ratio: auto;\r\n    }\r\n\r\n    .bydi-about__content {\r\n      grid-template-columns: minmax(115px, .38fr) minmax(380px, 1.62fr);\r\n      column-gap: clamp(30px, 5vw, 54px);\r\n      width: min(900px, calc(100% - 30px));\r\n    }\r\n  }\r\n\r\n  @media (max-width: 767px) {\r\n    .bydi-about {\r\n      padding: 50px 10px 72px !important;\r\n    }\r\n\r\n    .bydi-about__header {\r\n      display: block;\r\n      margin-bottom: 26px !important;\r\n      padding-bottom: 17px !important;\r\n    }\r\n\r\n    .bydi-about__eyebrow {\r\n      margin-bottom: 17px !important;\r\n      font-size: 9px !important;\r\n    }\r\n\r\n    .bydi-about__title {\r\n      max-width: 310px;\r\n      font-size: clamp(20px, 7vw, 27px) !important;\r\n      line-height: 1.1 !important;\r\n    }\r\n\r\n    .bydi-about__visual {\r\n      position: relative;\r\n      top: auto;\r\n      margin-bottom: 0 !important;\r\n    }\r\n\r\n    .bydi-about__visual img {\r\n      min-height: 0;\r\n      max-height: none;\r\n      aspect-ratio: auto;\r\n    }\r\n\r\n    .bydi-about__visual figcaption {\r\n      margin-top: 8px !important;\r\n      font-size: 8px !important;\r\n    }\r\n\r\n    .bydi-about__content {\r\n      display: block;\r\n      width: 100%;\r\n      max-width: none;\r\n      margin: 39px auto 0 !important;\r\n      padding: 0 8px;\r\n    }\r\n\r\n    .bydi-about__index {\r\n      margin-bottom: 28px !important;\r\n      font-size: 8px !important;\r\n    }\r\n\r\n    .bydi-about__text p {\r\n      margin-bottom: 16px !important;\r\n      font-size: 11px !important;\r\n      line-height: 1.65 !important;\r\n    }\r\n\r\n    .bydi-about__text .bydi-about__opening {\r\n      margin-bottom: 19px !important;\r\n      font-size: 14px !important;\r\n      line-height: 1.48 !important;\r\n    }\r\n\r\n    .bydi-about__keyline {\r\n      margin-top: 52px !important;\r\n      padding-top: 22px !important;\r\n      font-size: clamp(17px, 5.3vw, 22px) !important;\r\n      line-height: 1.32 !important;\r\n    }\r\n\r\n    .bydi-about__keyline::before {\r\n      top: -16px;\r\n      font-size: 7px !important;\r\n    }\r\n  }\r\n\r\n<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>ABOUT BYDI Contemporary femininity, shaped with intention. BYDI \u2014 DESIGNED IN VIETNAM 01 \/ OUR STORY BYDI creates womenswear for those who express themselves with clarity, confidence, and ease. The brand begins with the woman herself\u2014not as a fixed ideal, but as a constantly evolving balance of softness and strength, instinct and intention. Each BYDI piece is developed through proportion, texture, and movement. Clean lines are balanced with expressive forms, creating silhouettes that feel distinctive while remaining effortless to wear. Rather than dressing for a single moment, BYDI builds a considered wardrobe around versatility and personal presence. Refined essentials and statement pieces are united by thoughtful details, precise construction, and a modern point of view. Designed in Vietnam, every collection is made to become part of the woman who wears it\u2014moving naturally between occasions while allowing her identity to remain at the center. Not made to define the woman. Made to move with her.<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-4850","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/bydi.vn\/vi\/wp-json\/wp\/v2\/pages\/4850","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bydi.vn\/vi\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/bydi.vn\/vi\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/bydi.vn\/vi\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bydi.vn\/vi\/wp-json\/wp\/v2\/comments?post=4850"}],"version-history":[{"count":58,"href":"https:\/\/bydi.vn\/vi\/wp-json\/wp\/v2\/pages\/4850\/revisions"}],"predecessor-version":[{"id":19212,"href":"https:\/\/bydi.vn\/vi\/wp-json\/wp\/v2\/pages\/4850\/revisions\/19212"}],"wp:attachment":[{"href":"https:\/\/bydi.vn\/vi\/wp-json\/wp\/v2\/media?parent=4850"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}